Jiao Luo

Jiao Luo (pronounced “jyow”) is an Associate Professor and Andrew Van de Ven Faculty Fellow at the Carlson School of Management, University of Minnesota. Her research bridges non-market strategy and organization theory, with a particular focus on how firms engage with stakeholders, communities, and institutions beyond the realm of market transactions. She is especially interested in understanding how non-market actions—such as corporate donations, sustainability initiatives, and participation in collective governance—affect not only firms’ performance but also broader societal outcomes.

Her work examines a wide range of non-market activities. On one front, she investigates corporate social responsibility (CSR) practices, such as philanthropic giving and carbon emission reduction programs, asking how these actions can create or redistribute value across different stakeholder groups. On another front, she studies collective governance arrangements—including credit unions and broadband cooperatives—and explores how they compete and coexist with for-profit organizations. This research challenges the conventional firm-centric approach to non-market strategy, advancing the view that the societal effects of these activities deserve as much attention as their implications for firm performance.

Jiao’s scholarship has appeared or is forthcoming in leading peer-reviewed journals, including Administrative Science Quarterly, Organization Science, and the Strategic Management Journal. She served as an Associate Editor at the Strategic Management Journal and sits on the editorial board of Organization Science and Academy of Management Review. Jiao's work has been recognized by a number of awards, including Strategic Management Society (SMS) Best Conference Paper Prize (Honorable Mention), Academy of Management Meeting STR Distinguished Paper Award (Winner), Academy of Management Meeting OMT Best Paper on Environmental and Social Practices Award (Finalist), Alliance of Research in Corporate Sustainability Outstanding Paper Award (Winner), and the LBS Transatlantic Doctoral Conference Best Paper Award (Winner of the Strategy Track).

At the University of Minnesota, Jiao teaches courses on business strategy, sustainability, and non-market strategy to undergraduate, MBA, EMBA, and doctoral students, and co-chairs the University’s ESG Leadership Certificate Program.

Jiao earned her Bachelor’s degree in Economics from Renmin University of China and a joint Master’s degree in Public and Economic Policy from the London School of Economics and Political Science and Columbia University.

Read more on Jiao's research and teaching.